So we know that gender norms are in everything from walking down the street to listening to the radio and of course watching TV. We all know that while watching our favorite shows we are forced to watch the commercials that come on. One of my favorite commercials is the Optimum Triple Play reggaeton version. The song is catchy and the commercial itself is hallariouse!!! So okay i must have watched this commercial a million times before but this time while thinking in terms of gender and stereotypes i really noticed things i had never even seen or i guess choose not to see. Im sure everyone has seen this commercial but for those who havent i will explain the main parts: it starts of with this reggaeton artist on the couch, the walls fall down and hes on this island. the part that really bothered me is that these three spanish women apear and they are wearing bikini mirmade costumes. Then three women life guards appear by the water and begin to dance. Towards the end Three women are in bikinis laying on beach towels, they then roll over and run on the beach. The very last sceen is the reggaeton artist sitting in the house with the three mirmades from the begining all makeing sexy posses. The commercial is supposed to be selling the Optomised Triple Play deal that they are having, tell me what do women in bikinis, life guards and mirmades have to do with anything???? The only men in the entire commercial are the UGLY pirates that are fighting eachother in the background throughout the entire commercial.
http://www.youtube.com/watch?v=s_oF6xnvnGQ&feature=related
So i figuered i would look at some other Optimum Triple Play commercials to see if they are also as stereotipical and ubsurd. The other commercials i know we have probally all watched also is the Optimum Triple Pay Suburban. It starts of with a women in the kitchen offcourse .... she is baking CUPCAKES that say $29.95 on them. This beach blond house wife wearing an apron then serves the children who are playing video games. There are also three darker looking women dancing and singing in the background all dressed insynk. Why are they putting the lightest women as the lead???? whay couldnt it be one of the darker women ???? This house wife then goes to the garage and serves an old asian women who is fixing the car. I really didnt understand why they chose an old asian women to be fixing the car ... i dont know if its a raciest joke or and age joke. The house wife then goes out to the backyard to finish serving the rest of the cupcakes and her husband is there on his cellphone by the grill ... very manlly as you can see ... he just smiles and continues on with his conversation ... they then focis in on the gardiner who has no shirt on and is extremelly hansome ... he smiles and winks at the women.
http://www.youtube.com/watch?v=E1kAHTXOWkA&feature=related
The last triple play commertial i want to focus on is the Optimum Triple Play Hair Salon in spanish. It starts off with women at a hair salon ... all of a sudden they get up and remove the clothes they have on (under their clothes they have on shinny silvery dressy shirts with tiets) and they begin dancing very sexy . The lead dancer writes $29.95 on the mirror with lipstick. She than gets on a salon chair using her labtop ... while the other girls around her all have hairdriers blowing towards her. She than closes here eye and has $29.95 written on her eye with make up. The rest of the commercial is basically them dancing around with phones ...
http://www.youtube.com/watch?v=C1s5Mb2OLMA&feature=related
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