Kechley Bruna advertisement activity

www.mimifroufrou.com/.../Secret-Obsession-Ad.jpg http://www.mimifroufrou.com/scentedsalamander/Secret-Obsession-Ad.jpg

This is an advertisement from Calvin Klein that supports gender stereotypes by objectifying women. The product is actually a bottle of perfume but the model is completely naked. This ad is using sex to appeal to its audience. The perfume bottle is located at the bottom of the advertisement and is fully colored while the woman’s naked body is merely faded in to the background to attract attention. This is sending the message that woman are just tools; in this case used to influence customers to buy this bottle of perfume. I personally feel that having a naked woman is completely irrelevant to selling perfume. The eyes of this woman even appear to be closed, as if she is a subordinate. This fragrance is called 'secret obsession' and is surprisingly targeting females. Calvin Klein is guaranteeing a sexy scent and is saying this by means of the naked woman on the advertisement. Since this is a feminine fragrance women are getting the message that looking like this woman is the only way to be viewed as sexy. While women are often objectified I can also picture a male being completely naked to sell a feminine fragrance.


This advertisement is introducing the liquor bottle to consumers while supporting the gender roles of society. The man is the only one looking directly in to the camera while the two women are focus on him. The female on the right side is in a sexy pose with her legs up and mouth open. they both seem to be struggling to gain his attention. The double standard is being supported here where it is perfectly normal for the guy to have two dates whereas a woman would be criticized if she had multiple partners. The cheetah print tights worn by the girl on the right reminds me of kitten that is in dire need of attention and just wants to be stroked by its owner. While these other messages are being thrown at the consumer i find it difficult to even notice the product being sold.


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eculiar ad that I found online that depicts a woman playing both gender roles. he is seen with female clothes on the right and men's attire on the left. this advertisement is showing the versatility of female models. This ad also draws attention to the different postures expected for male and female models. The feminine side of this dichotomy is seen standing behind the man, which makes her look inferior. The male is seen hunched over with a serious facial expression. The body on the right is more exposed and objectified whereas the male is barely seen. While this shows that a woman can be versatile it presents a certain definition of what is considered feminine and masculine.